We love to label our moms. There are soccer moms, teen moms, hip moms, helicopter moms, stay-at-home moms, working moms, super moms and numerous others.
And now we can add moms who drink wine.
On store shelves wine glasses are being referred to as mommy’s sippy cup and chardonnay playdates have become the new trend.
But is this title a good depiction of moms?
I believe this debate, along with other media sites, is a question of equality.
It never seemed wrong that a man came home from a long day of work and drank beer (many cartoons and TV shows back up this theory) but moms were always home all day or working all day and then still had to cook, then clean, then put the kids to bed, all without having a single rewarding drink.
A study that appeared in the December 2011 issue of Alcoholism: Clinical and Experimental Research, which tracked alcohol consumption in those born after World War II, suggested that the move toward gender equality may correlate with higher drinking rates. This suggests that more women have the opportunity, and the pressure, to socialize for work and “drink like men.”
It is common, or at least shown in numerous sitcoms, that people that include “entertaining clients” are usually seen at fancy restaurants or bars kicking back a few adult beverages. But why in this day and age are women the only ones being scrutinized?
Either way, wine companies are taking the concept and running with it. Some market their wine as “the new bubble bath” or way to unwind, one calls themselves “Mommy Juice” and there is a best-selling book called “Naptime Is The New Happy Hour.”
I myself, while single and childless, have begun to buy into the new wine-era and become somewhat of a wino myself.
My wanting wine stems from another obsession hitting the world: Pinterst.
Pinterest is a website that provides the tool for collecting and organizing things you love.
For me it is a craft heaven and one of my mom’s and my favorite thing to craft with are empty wine bottles!
My mother has colored them orange to make them into pumpkins and used chalkboard paint on them to create erasable signs. So while the inside of the bottle is enjoyable, the outside can be just as fun.
Just because moms have babies doesn’t mean they lose their fun carefree side, they are just forced to hide it a little more between their schedules and their kids’ schedules.
With so many moms in the world, how can we not expect them to be the target of some product or another. Do we all remember the mom-jeans?
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